I believe that good creative can bring about an evolution of thought, whether it be purely for enjoyment, insight or for brand persuasion.
The key to good creative lies in firstly understanding the brand problem strategically because good creative is accountable to the brand and therefore the strategy.
Every year, my work evolves. As a creative there’s no better feeling than seeing the final result of a project you’ve been part of. I’ve gained valuable experience in several types of disciplines.
Life is a collaboration
This campaign is a great example of true creative collaboration.
With a clear strategic and creative outcome in mind, I picked my team of freelance copywriters, videographers, designers, editors, photographers and together we created a hugely successful launch campaign. Only once the creative was done did we bring the campaign in-house at the agency (Uppe Marketing) for the campaign roll-out. The campaign received four Pendoring nominations and one Loerie nomination.
Envision Africa is a medical device company and it has been my privilege to not only direct the brand strategy and creative from the inception of the company but also get involved as designer and production manager leading up to the recent launch of the website and brand custodian on an ongoing basis.